diff --git a/app/components/admin/UserRoles.vue b/app/components/admin/UserRoles.vue
new file mode 100644
index 0000000..5c4d19f
--- /dev/null
+++ b/app/components/admin/UserRoles.vue
@@ -0,0 +1,190 @@
+<script setup lang="ts">
+import type { UserRole } from '#shared/generated/prisma/enums';
+
+const { t } = useI18n();
+const { user } = useUserSession();
+const { confirm } = useModal();
+const { init } = useToast();
+
+type RoleUser = {
+  id: number;
+  name: string;
+  email: string;
+  role: UserRole;
+};
+
+const isAdmin = computed(() => user.value?.role === 'ADMIN');
+
+const rolesToOptions = (roles: UserRole[]) =>
+  computed(() =>
+    roles.map((role) => ({
+      label: t(`enums.user_role.${role}`),
+      value: role
+    }))
+  );
+
+const roleOptions = rolesToOptions(['USER', 'CREATOR', 'ADMIN']);
+const promoteOptions = rolesToOptions(['CREATOR', 'ADMIN']);
+
+const { data, refresh, pending } = await useFetch('/api/admin/user', {
+  immediate: isAdmin.value,
+  default: () => [] as RoleUser[]
+});
+
+const roleLoading = ref(false);
+
+async function changeRole(target: RoleUser, role: UserRole) {
+  if (!role || target.role === role) {
+    return;
+  }
+
+  const ok = await confirm({
+    title: t('validation.confirm'),
+    message: t('page.profile.role_confirm', {
+      name: target.name,
+      role: t(`enums.user_role.${role}`)
+    }),
+    okText: t('auth.accept')
+  });
+
+  if (!ok) {
+    return;
+  }
+
+  roleLoading.value = true;
+  try {
+    await $fetch(`/api/admin/user/${target.id}/role`, {
+      method: 'POST',
+      body: { role }
+    });
+    init({ message: t('page.profile.role_changed'), color: 'success' });
+  } catch (e) {
+    init({
+      title: t('page.profile.role_change_error'),
+      message: t(parseError(e)),
+      color: 'danger'
+    });
+  }
+  await refresh();
+  roleLoading.value = false;
+}
+
+const search = ref('');
+const safeSearch = ref('');
+const promoteUser = ref<RoleUser>();
+const promoteRole = ref<UserRole>('CREATOR');
+
+watchDebounced(
+  search,
+  (newSearch) => {
+    if (newSearch) {
+      safeSearch.value = newSearch;
+    }
+  },
+  { debounce: 500, maxWait: 1000 }
+);
+
+const { data: searchUsers, pending: searchPending } = await useFetch(
+  () => `/api/admin/user/search?email=${safeSearch.value}`,
+  {
+    immediate: false,
+    lazy: true,
+    default: () => [] as RoleUser[]
+  }
+);
+
+async function promote() {
+  if (!promoteUser.value) {
+    return;
+  }
+
+  roleLoading.value = true;
+  try {
+    await $fetch(`/api/admin/user/${promoteUser.value.id}/role`, {
+      method: 'POST',
+      body: { role: promoteRole.value }
+    });
+    init({ message: t('page.profile.role_changed'), color: 'success' });
+  } catch (e) {
+    init({
+      title: t('page.profile.role_change_error'),
+      message: t(parseError(e)),
+      color: 'danger'
+    });
+  }
+
+  promoteUser.value = undefined;
+  search.value = '';
+  safeSearch.value = '';
+  await refresh();
+  roleLoading.value = false;
+}
+</script>
+
+<template>
+  <VaCard v-if="isAdmin" stripe stripe-color="warning">
+    <VaCardTitle>{{ t('page.profile.admins_and_creators') }}</VaCardTitle>
+    <VaCardContent>
+      <div class="flex flex-col gap-4">
+        <VaAlert color="info" dense>{{
+          t('page.profile.own_role_hint')
+        }}</VaAlert>
+        <div v-for="u in data" :key="u.id" class="grid grid-cols-2 gap-1">
+          <div class="flex flex-col gap-1">
+            <span class="truncate font-bold">{{ u.name }}</span>
+            <span class="text-secondary truncate text-sm">{{ u.email }}</span>
+          </div>
+          <VaButtonToggle
+            round
+            preset="secondary"
+            border-color="danger"
+            color="danger"
+            class="ml-auto"
+            :model-value="u.role"
+            :options="roleOptions"
+            :disabled="u.id === user?.id || roleLoading"
+            size="small"
+            @update:model-value="changeRole(u, $event as UserRole)"
+          />
+        </div>
+        <VaAlert v-if="pending" color="info">{{
+          t('vuestic.loading')
+        }}</VaAlert>
+      </div>
+    </VaCardContent>
+  </VaCard>
+  <VaCard v-if="isAdmin" stripe stripe-color="warning">
+    <VaCardTitle>{{ t('page.profile.promote_user') }}</VaCardTitle>
+    <VaCardContent>
+      <div class="flex flex-col gap-4">
+        <VaSelect
+          v-model="promoteUser"
+          v-model:search="search"
+          :label="t('page.profile.search_user')"
+          autocomplete
+          highlight-matched-text
+          :options="searchUsers"
+          :loading="searchPending"
+          track-by="id"
+          text-by="email"
+        />
+        <VaButtonToggle
+          round
+          preset="secondary"
+          border-color="danger"
+          color="danger"
+          :model-value="promoteRole"
+          :options="promoteOptions"
+          @update:model-value="promoteRole = $event as UserRole"
+        />
+        <VaButton
+          color="success"
+          :disabled="!promoteUser || roleLoading"
+          :loading="roleLoading"
+          @click="promote"
+          >{{ t('page.profile.promote') }}</VaButton
+        >
+      </div>
+    </VaCardContent>
+  </VaCard>
+</template>
diff --git a/app/lang/de.json b/app/lang/de.json
index 7d6c4e1..77b8b65 100644
--- a/app/lang/de.json
+++ b/app/lang/de.json
@@ -41,6 +41,11 @@
       "TEXT": "Freitext",
       "WORD": "Ein Wort",
       "CHAR": "Ein Zeichen"
+    },
+    "user_role": {
+      "ADMIN": "Admin",
+      "CREATOR": "Ersteller",
+      "USER": "Spieler"
     }
   },
   "error": {
@@ -131,10 +136,20 @@
       "filter_quest": "Filtere Bilder nach Quests"
     },
     "profile": {
+      "admins_and_creators": "Admins & Ersteller",
       "new_password": "Neues Passwort",
       "no_pictures": "Noch keine Bilder hochgeladen.",
       "old_password": "Altes Passwort",
-      "uploaded_pictures": "Hochgeladene Bilder"
+      "own_role_hint": "Du kannst deine eigene Rolle nicht ändern.",
+      "promote": "Befördern",
+      "promote_user": "Benutzer befördern",
+      "role": "Rolle",
+      "role_changed": "Rolle aktualisiert!",
+      "role_change_error": "Rolle konnte nicht geändert werden!",
+      "role_confirm": "Möchtest du die Rolle von {name} zu {role} ändern?",
+      "search_user": "Benutzer per E-Mail suchen...",
+      "uploaded_pictures": "Hochgeladene Bilder",
+      "user_management": "Benutzerverwaltung"
     },
     "quest": {
       "already_finalized": "Antwort ist bereits finalisiert, keine Änderung erlaubt!",
diff --git a/app/lang/en.json b/app/lang/en.json
index 7618ab5..2d3a933 100644
--- a/app/lang/en.json
+++ b/app/lang/en.json
@@ -41,6 +41,11 @@
       "TEXT": "Free text",
       "WORD": "One word",
       "CHAR": "One character"
+    },
+    "user_role": {
+      "ADMIN": "Admin",
+      "CREATOR": "Creator",
+      "USER": "Player"
     }
   },
   "error": {
@@ -131,10 +136,20 @@
       "filter_quest": "Filter pictures by quests"
     },
     "profile": {
+      "admins_and_creators": "Admins & Creators",
       "new_password": "New password",
       "no_pictures": "No pictures uploaded yet.",
       "old_password": "Old password",
-      "uploaded_pictures": "Uploaded pictures"
+      "own_role_hint": "You cannot change your own role.",
+      "promote": "Promote",
+      "promote_user": "Promote a user",
+      "role": "Role",
+      "role_changed": "Role updated!",
+      "role_change_error": "Could not change role!",
+      "role_confirm": "Do you want to change the role of {name} to {role}?",
+      "search_user": "Search user by email...",
+      "uploaded_pictures": "Uploaded pictures",
+      "user_management": "User management"
     },
     "quest": {
       "already_finalized": "Answer is already finalized, no update allowed!",
diff --git a/app/pages/profile.vue b/app/pages/profile.vue
index 051168d..3428ff0 100644
--- a/app/pages/profile.vue
+++ b/app/pages/profile.vue
@@ -266,6 +266,7 @@ async function submitPassword() {
       </VaCardContent>
       <VaCardContent v-else>{{ t('page.profile.no_pictures') }}</VaCardContent>
     </VaCard>
+    <AdminUserRoles />
   </div>
 </template>
 
diff --git a/server/api/admin/user/[userId]/role.post.ts b/server/api/admin/user/[userId]/role.post.ts
new file mode 100644
index 0000000..5eb32a2
--- /dev/null
+++ b/server/api/admin/user/[userId]/role.post.ts
@@ -0,0 +1,53 @@
+import { useValidatedBody, useValidatedParams, z, zh } from 'h3-zod';
+import prisma from '~~/lib/prisma';
+
+export default defineEventHandler(async (event) => {
+  const user = await requireUserSession(event);
+
+  if (user.user.role !== 'ADMIN') {
+    throw createError({
+      status: 403,
+      statusText: 'Not allowed!'
+    });
+  }
+
+  const { userId } = await useValidatedParams(
+    event,
+    z.object({
+      userId: zh.numAsString
+    })
+  );
+
+  const { role } = await useValidatedBody(
+    event,
+    z.object({
+      role: z.enum(['USER', 'CREATOR', 'ADMIN'])
+    })
+  );
+
+  if (userId === user.user.id) {
+    throw createError({
+      status: 400,
+      statusText: 'You cannot change your own role!'
+    });
+  }
+
+  const updated = await prisma.user.update({
+    where: {
+      id: userId,
+      deactivated: false,
+      deletedAt: null
+    },
+    data: {
+      role
+    },
+    select: {
+      id: true,
+      name: true,
+      email: true,
+      role: true
+    }
+  });
+
+  return { success: true, user: updated };
+});
diff --git a/server/api/admin/user/index.get.ts b/server/api/admin/user/index.get.ts
new file mode 100644
index 0000000..07c6842
--- /dev/null
+++ b/server/api/admin/user/index.get.ts
@@ -0,0 +1,31 @@
+import prisma from '~~/lib/prisma';
+
+export default defineEventHandler(async (event) => {
+  const user = await requireUserSession(event);
+
+  if (user.user.role !== 'ADMIN') {
+    throw createError({
+      status: 403,
+      statusText: 'Not allowed!'
+    });
+  }
+
+  return prisma.user.findMany({
+    where: {
+      role: {
+        in: ['ADMIN', 'CREATOR']
+      },
+      deactivated: false,
+      deletedAt: null
+    },
+    select: {
+      id: true,
+      name: true,
+      email: true,
+      role: true
+    },
+    orderBy: {
+      createdAt: 'asc'
+    }
+  });
+});
diff --git a/server/api/admin/user/search.get.ts b/server/api/admin/user/search.get.ts
new file mode 100644
index 0000000..63ae169
--- /dev/null
+++ b/server/api/admin/user/search.get.ts
@@ -0,0 +1,41 @@
+import { useValidatedQuery, z } from 'h3-zod';
+import prisma from '~~/lib/prisma';
+
+export default defineEventHandler(async (event) => {
+  const user = await requireUserSession(event);
+
+  if (user.user.role !== 'ADMIN') {
+    throw createError({
+      status: 403,
+      statusText: 'Not allowed!'
+    });
+  }
+
+  const { email } = await useValidatedQuery(
+    event,
+    z.object({
+      email: z.string().trim().default('')
+    })
+  );
+
+  return prisma.user.findMany({
+    where: {
+      role: 'USER',
+      deactivated: false,
+      deletedAt: null,
+      email: {
+        contains: email
+      }
+    },
+    select: {
+      id: true,
+      name: true,
+      email: true,
+      role: true
+    },
+    take: 10,
+    orderBy: {
+      createdAt: 'desc'
+    }
+  });
+});